Book Excerpt · Chapter 1
Why most strategies fail — and what to do about it
The Cheshire Cat problem: if you don't know where you're going, any road will do.
Framework · Chapters 3-4
SWOT done right: from drawer model to decision engine
Most SWOTs end up forgotten on notice boards. Here's how to turn yours into a real strategy backbone.
Leadership · Chapter 8
The courage to say no: why strategic opt-outs define your strategy
Steve Jobs said focus means saying no. But how do you make the cuts?
Framework · Chapter 8
Red and green traffic lights: the TOWS model in practice
The book's signature tool for turning a prioritised SWOT into concrete actions.
Mindset · Chapter 1
The helicopter, the submarine and the rollercoaster
Working with strategy is not a staircase. It's a lifelong rollercoaster ride.
Leadership · Chapter 11
Culture eats strategy — but not the way you think
The famous quote is often misunderstood. Culture and strategy must work together.